Gerd Arntz: Graphic designer

I WANT THIS BOOK!!!! £34...bit steep! :(

Dan Collier

Typographic Links

YCN

Last week Zoe Barret from YCN cam to speak to us about the Student Awards and explain what YCN is and what new changes have been made.
The Student Awards have now been going on for 10 years working alongside major brands such as Ted Baker, Warp Records and Boost. These brands set briefs which give the students an opportunity to create designs which are new and fresh.

When they first started it was all about the presentation but the biggest change is that last year the main focus was on students. This is carried onto this year and the company are defiantly keeping the students in mind. This is shown in this year's YCN Annual as this is focussed around the students work and is created by a designer who is placed with Illustration graduates. I remember lasts year's annual being quite boring but this year's art direction is much more appealing. It's much more appealing to students and it also has inspirational quotes from the top graphic designers!

Alongside YCN, Propaganda design agency attended the talk. The company which is based in Leeds, spoke after YCN about the brief they have set this year, concerning the energy drink Boost. This proved to be a bit pointless to me as I had already done the brief but it was still nice to hear what they had to say about the brief and some of their work was really good!

 

Minimalism in packaging design

Is minimized packaging the way forward?

 I think the minimal packaging look quite eye catching actually!
More can be seen here

Boost

The boost project was the 4th project handed in.
The outline of the brief was to make Boost the energy drink of choice for a new consumer sector. Focusing on the redesign of the label and then the promotion.

BOOST: Age range 20-25 females.
New Boost Smoothie flavour: as the current smoothies aren’t advertised in the UK.

OUTCOMES:
-1 A3 Poster
-‘On the go’ bottle label
-Small prototype for a smoothies box to sell in supermarkets

3rd year

Taking a break from the dreaded dissertation I thought I would update this blog!! With all the work handed in I thought it was time to show the end outcomes which were reached! 

1st the Summer project: 

I think that the final outcomes for this project have jumped a massive step from the previous outcome. It is now more calmer with a sleeker look and it reflects Tim Burtons' personality now!! I'm happy with the final outcomes because I think I was a bit lost with where to go but the end products show that I just needed a little push!

2nd Static:

The final outcome for the static project was a fanzine.

"Take a closer look: A fanzine about everyday objects seen in a different light. With the exploration of materials magnified to reflect ‘Static’". Im really happy with how this came out considering that I didn't know what the outcome was going to be!

3rd Mutton Quad / Nalini's:

NALINI’S: An unique Indian family restaurant situated in the Printworks, Manchester. The restaurant opens and closes at a certain time where everyone sits down together, prays and eat together. Nalini’s only serves Indian food which is served on traditional steel dishes and there is no cutlery, you eat with your hands. 

I really enjoyed doing this project because it allowes me to brand a restaurant, and as branding is what I want to do this was a great experience! 

2011!

Hello 2011!

Can't believe how quickly the last year has gone! But it's all about the final(ish) push now as my final year at Uni is closely coming to an end!!

So new brief of 2011 was to either choose a brief supplied by D&AD or YCN or create your own brief! I've chosen to go with a YCH brief which focuses on the brand BOOST - the energy drink!

                             'Give this energy brand a Boost; choose your audience, develop a product and packaging, then go to town to promote your product.'

The reason why i've chosen to do a competition brief is because I clearly can not decide on what I want to do! Even choosing this brief was hard! It went from Ted baker -also supplied by YCN and then to the Body Shop which is supplied by D&AD! But I have stuck to this brief and going to go for it!

:) Let get to it!...Work shall hopefully be put up soon!