The Student Awards have now been going on for 10 years working alongside major brands such as Ted Baker, Warp Records and Boost. These brands set briefs which give the students an opportunity to create designs which are new and fresh.
When they first started it was all about the presentation but the biggest change is that last year the main focus was on students. This is carried onto this year and the company are defiantly keeping the students in mind. This is shown in this year's YCN Annual as this is focussed around the students work and is created by a designer who is placed with Illustration graduates. I remember lasts year's annual being quite boring but this year's art direction is much more appealing. It's much more appealing to students and it also has inspirational quotes from the top graphic designers!
Alongside YCN, Propaganda design agency attended the talk. The company which is based in Leeds, spoke after YCN about the brief they have set this year, concerning the energy drink Boost. This proved to be a bit pointless to me as I had already done the brief but it was still nice to hear what they had to say about the brief and some of their work was really good!
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