After having a crit session about the new brief it came to light that the Indian restaurant idea was the strongest. Even though the 'Fake' restaurant idea was a strong one the notion behind the Indian restaurant idea stood out and felt more personal.
The initial name for the restaurant that came out on top was 'Namaste' which means welcome in Gujarati. The reason I had chosen this is because it is the first thing that people will see and I want to 'welcome' people in to the restaurant. It also gives a respectful and a welcoming warmth feeling. After discussing this today we came to the conclusion that 'Namaste' isn't really a good strong name for a restaurant - however it can still be used on the doors. With this in mind I want to have 'Namaste' on the outside of the door as you enter and as the customers leave there would be a sign saying 'Aavjo' which means goodbye/ come again.
Because the authenticity of the restaurant lies in my personal background we discussed the idea that the name of the restaurant would be personal as well...naming it 'Nalini's' named after my mum. I love the idea that the restaurant will be named after my mum because it does make it personal and makes me want it to work! :)
Work does will soon be posted up!
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