Ludo is a Paris based street artist, with his last series, called “Co-Branding”, he invades public spaces in bus stops, exposing his artworks as ad campaign posters with anti-brand messages
“Who decides what messages and images are displayed in the public? When it comes to advertising, images and graphics are supposedly governed by “community standards”, meaning a body of some sort passes judgment on the worthiness of an image or message based on a common understanding of the collective opinion.
More often than not, unless there is a vocal protest from a potent fraction of a community, standards are merely the guidelines to push against to grab attention and a tiny piece of mind share.
Because “brands use crappy ultra aesthetic images that no one understands to sell their stuff”'Ludo' he had the idea to create “Nature’s Revenge” posters for Chanel, Dior, Calvin Klein, H&M, and other brands and takeover some advertising light-boxes on the streets of the French capital which look really cool
I find his work inspirational becausee he acutally has the gutts to do posters like he does! His work has a certain charm, joke and style and can for that reason be described as really successful.
Found on http://koikoikoi.com/2010/10/co-branding-by-ludo/
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